Posts tagged - writers

Electroshock and My Dog Squid

SquidI have a dog we named Squid, because he has long turned up feet, a bit like the Squidward character in Spongebob Squarepants. Squid was in and out of the shelter at least three times by the time we got him. His problem seemed to be that he was very friendly and affectionate, liked to be held, and all the things that make a pet dog desirable, but if you accidentally stepped on his tail or his foot, or if someone accidentally pulled is hair, he’d turn on the offender with a growl. And if he was on the couch and you tried to push him over, he’d turn on you and growl.

Well, here’s this perfectly friendly animal but suddenly he’s threatening, so back to the dog pound, especially if there were kids.

When we got Squid we realized he occasionally had seizures, or epilepsy. His whole body would stiffen up, his feet would jerk and tremble, and he’d vacate his bowels and throw up. So as soon as I would see him stiffen up and start to tremble, I’d move him from the carpet to the hardwood floor to make cleanup easier. It wasn’t hard to move him, he was as rigid as a piece of wood.

It wasn’t very long, however, before he was afraid of the hardwood floor.  We had to put a carpet runner in the hall to get him to walk down to the bedroom at night. And we had to put his food bowl on the carpet, as he’d refuse to walk across the kitchen floor to eat.

He had another seizure while he was drinking from his water bowl, and from then on, he was afraid of the bowl. We changed bowls, tried turning off the lights, but he would bark until he got an escort to stand by him while he drank his water.

Squid is otherwise not a timid dog, and has — when harassed by big dogs – snarled and held his ground. But anything associated with a seizure – such as his water bowl or hardwood floors – terrifies him.

Seizures can be caused by a number of things. Brain lesions, electrical shock, high fevers, or too much insulin for example. Psychiatrists think that inducing a seizure by electricity (called ECT for electroconvulsive therapy) or insulin shock, will alleviate certain kinds of mental illness.

Cerletti's original electroshock machine adapted from a slaughterhouse pig-shocker. Photo by Francesca.pallone

Cerletti’s original electroshock machine adapted from a slaughterhouse pig-shocker. Photo by Francesca.pallone

That stupid idea started when Ugo Cerletti watched pigs being shocked to prepare them for butchering. The shock caused the pigs to seizure and fall down, so it was easy to cut their throats. Cerletti, for some reason, thought this might be a way to treat mental illness, and developed the first ECT machine.

I was in a writing group with a woman who wrote very funny stories, but she had some troubles and received a course of ECT. After that she continued to write but she was no longer funny. Another writer, Ernest Hemingway, had a series of 20 electroshocks, went home, put a shotgun in his mouth and blew the top of his head off. So as a writer, I wasn’t very excited about ECT.

So if causing seizures — such as I witnessed with Squid — is supposed to cure anything, I’m not buying. He’s as crabby as ever if you step on him or try to push him off the couch, but he’s terrified of anything remotely connected to seizures. Those seizures did not remove any mental disturbances from him, they added compulsions and terror.

What worked with Squid was affinity, getting down on the floor and playing with him, talking to him during the day, using “watch out” to get him to move out of the way and something called a nerve assist which stops the seizure very quickly and gets him back to normal.

Recently the FDA reduced the threat level of ECT a notch to make it easier to use it on kids. Don’t buy it, it’s not a therapy at all, it’s like kicking you in the head and hoping you’ll be smarter afterward. You’ll be stupider and boots will terrify you.

No Comments

What I Learned from a Knock on the Head

Wayne and HarleyI was riding my Harley home from work a few years ago and a car pulled out of a driveway directly into my path. Everything slowed down, like a movie where people freeze, and the main characters walk among them, plucking hors d’oeuvres from silver trays frozen in the hands of waiters.I

decided not to slam on the brakes as I might slide under the car. I judged the distance and my speed and concluded I was going to hit the car, there was no time to swerve. I knew I would fly over the handlebars, so I picked a spot on the side of the car to stop myself. I concluded that I would be OK, and with that, life speeded up again – Bang! My motorcycle plowed into the vehicle, I flew over the handlebars, hit the side of the car and fell into the street. I was fine, the bike was bent up and lying on its side, and life continued.

I was reminded of that phenomenon recently, during some amazing Scientology counseling – as bright clear thoughts began to emerge from a sort of mental fog — I realized that above my current level of bodily perceptions and awareness, there is another realm entirely, of very fast, precise and direct perception, awareness and action. I realized that normally my perceptions are filtered through vias – little mechanisms that inspect a perception, think about it for a while, pass it around a sort of board of directors for comment, remove this, add that – which then pass on edited and watered down perceptions to me, supposedly the CEO of this collection of flesh and vegetables.

I can’t find my reading glasses, but a few minutes later there they are, right where I looked before. I look in the spice rack for the garlic salt and can’t find it, but a few minutes later there it is, right where I looked, between the pepper and onion powder! Perhaps the board of directors, in its infinite wisdom, decided to protect me from glasses and garlic salt, or decided that I needed a bit more challenge in my life. And of course, the driver who pulled out in front of me looked for an approaching vehicle but saw only an empty street.

From the wreck and the realizations in counseling, I decided that at moments related to survival, human beings are capable of unsupervised perception, decision and action at a speed that makes the ordinary world seem like slow motion. The board of directors hasn’t time to convene and so the CEO is put directly on the line.

So how would it be to operate like that all the time? I believe some people do. Take exceptionally fine writers, artists and creative people for example. They say it’s about the Muses, those daughters of Zeus whose gentle touch ignites ordinary plodders with the fire of creativity. Writers, artists, poets and others have long struggled to attract the Muses to their beds, their dreams, their imaginations.

Muse Pixabay“The Muses are ghosts, and sometimes they come uninvited,” said Stephen King, in Bag of Bones. “I wish I could write easily,” said Eric Clapton, “I’m one of those guys who’s visited by the Muse when things are dire.” Perhaps the most practical advice for attracting the Muse was given by Roger Ebert, who said: “The Muse visits during the process of creation, not before. Don’t wait for her. Start alone.”

So what if the Muses were not goddesses, but ourselves, unencumbered by the jumble of all those vias, those boards of directors, those censors and small-minded mental deciders-for-our-own-good? What if we lived more than once, as followers of Eastern religions believe, but drift in tiny bubbles of awareness floating on a sea of amnesia? What if we were once giants, worn down by the eons, yearning for a reminder, a glimpse of our former selves, like the Jedi whose abilities dwindled, a race of beings brought low so that only a few abilities remain, and whose powers flicker in and out without control and are thus mistakenly attributed to some external deities?

At its finest, the creative process links us across the ages with our former selves, the self that for most slumbers deep beneath the sedimentary rock of millennia past, whose dreams sometimes reach through to us in our diminished state and inspire us to feats of genius and beauty. And the counseling strips away that rock, awakens the slumbering giants, focuses our many dismembered selves into a whole spiritual being that can at last return home with abilities intact, able to – at will – create universes.

No Comments

Creativity and Drugs

creation-of-man-1159966_1920 (1)A few years ago, I walked with a line of tourists through Vatican City, down hallways hung with old masters, into the Sistine Chapel, where on the ceiling is depicted the creation of Adam – according to some, one of the most significant artistic accomplishments of humanity – representing the gift of life, the birth of the human race.

Art, music and architecture have long been an inspiration, a path up from the mud and toil of ordinary life, inviting mankind to a higher plane of existence, to an exaltation of the spirit. The soaring cathedrals, temples, music and religious art of the past served to remind mankind of higher harmonics of life, of his essentially spiritual nature. And in art as in life, there are many ways that spiritual nature can be expressed – from the otherworldly domes of the Sheikh Zayed mosque, the Great Synagogue of Budapest, to the graceful simplicity of a Shaker meeting house, or a garden of flowers.

Perhaps artistic expression allows man to share the joy of the Creator in fashioning a universe. “The greatest joy there is in life,” said Scientology founder L. Ron Hubbard, “is creating.”

But creative expression can be difficult, and so drugs have become a sort of shortcut.

Back in the 1960s, my English professor used Coleridge’s poem “Kubla Khan” as an illustration of how drugs could supposedly enhance creativity. The first part, said the professor – written from an opium-induced dream – is vivid and powerful. The second part – flat and uninspired – was written straight.

The professor’s implication for his class of budding writers: If you want to be creative, use drugs.

Such advice is not just a figment of the 1960s, as drugs have been a parasite on creative activity for centuries, and a death sentence to many of the most creative individuals. And the theme that drugs enhance creativity has continued unabated into today’s re-introduction of LSD and other psychedelic substances.

Meanwhile the body count of creative geniuses continues to climb. The death toll includes Jim Morrison, Janice Joplin, Michael Jackson, Prince, Jimi Hendrix, Chris Farley, John Belushi, and thousands of other brilliant men and women in search of a creative edge. Promised altered reality, they chased an elusive high with ever-increasing dosages enslaved by the pain of withdrawal.

But what’s the actual mechanism, and why are drugs often linked to creativity? “Drugs (LSD, marijuana, alcohol, whatever) produce a threat to the body like any other poison,” said L. Ron Hubbard in an essay on 8 Jan. 1969. And when the body is threatened, the being himself feels threatened with oblivion and so begins to obsessively create. What he creates are hallucinations. His reality is then filled with things not actually there, but a composite of his surroundings plus imagination plus things from his past. “Such persons as drug takers and the insane,” said Hubbard, “are thus slightly or wholly on an apparently different time track of … events.”

Creative people go out of agreement with everyday reality, and that vision of new possibilities is why we cherish and generously reward those who create the future. But drugs merely fill the body with poison, to squeeze a bag of nightmares, and what comes out is seldom creative or illuminating, and the results are often addiction and death for the writer, artist, painter, architect, or musician who experiments with drugs. And so the promise of the spirit, engendered in the aesthetics of art, often ends up – through drugs – mired in degradation, addiction and insanity.

Creativity has long been a sort of magical realm, a connection with the Muses, those daughters of Zeus who inspired mere mortals to wonderful creations. But drugs deny the spirit, fill the body with poison to try and squeeze out a few new ideas or a song lyric. As such, drugs are the antithesis of a life of the spirit and often spell the end of a promising and creative career.

No Comments

The Magic of Daily Writing

When you write every day, magic happens. For several weeks now, I’ve been writing daily, doing a blog,  writing for the Standleague website and working on a few short stories. Yesterday I was doing a story for StandLeague and instead of wrestling with one thought at a time — finishing that thought, then searching under the couch and in dark mental corners for the next one — the thoughts began lining up of their own accord.

A queue of ideas assembled and some of them were from far afield, not seemingly related to what I was writing, but as soon as I was ready for the next thought, the thought and its connections magically appeared.

I experienced a similar thing several years ago, writing The Incarnation of Edda Ritter. I began writing each morning at 6 a.m., and finished at 7:30. Up from sleep, I had only a few vague ideas of what I would write about that day. But like E.L. Doctorow said:”Writing a novel is like driving at night. You can only see as far as the headlights, but if you keep driving you will get to your destination.”

So I would begin, and mentally a blank area would form in front of me. I would start writing a few words, the thoughts would line up in order as I began typing faster and faster to keep up. Minor characters would appear, say things and do things that I had not anticipated. The story would take form, not always in the way I had thought it would. And days later the minor character that appeared from nowhere would play a major role in the story as it developed. Magic

Creativity may not be real magic, but as the effort lifts off, pure creation is the closest thing I can think of.

No Comments

Is Your Book Any Good?

Biscuit BaitAs a reader, you know better than any critic alive if a book is good or not. A “good” one hooks you and keeps you up all night. Another book – sort of “half good” – you read from time to time when you’re bored, or when avoiding something like paying bills. And a book you might call “bad” you start reading, then stop. And if you find a writer you love, you stick with him or her because you can expect a good read without too many disappointments.

As a writer of indie books, you have several problems. First, of course is writing a good book. Publishing it is no problem, as publish-on-demand sites and indie publishers have proliferated and in 2015, about 625,000 indie books were published, about 1,700 books a day.

But there are still problems. Your book is out there on the Internet among those 625,000 other books published that year – among the 4 million books on Amazon – and nobody even knows it’s there except perhaps your mother, and you gave her a free copy. So what to do? The advice is to become a pitchman: “Step right up little lady, have I got a deal for you!”

The advice goes something like this: “Create an author platform, make a website, build a mailing list by offering free stuff, collect the email addresses, then offer good content and promote your books that way. Get a Kirkus review, promote that if it’s good, put it on the book jacket, promote to book bloggers, do search engine optimization, give talks at bookstores, learn all the Twitter hashtags and tag your tweets to get them out there. Sell your first book for free, promote your second book in it, charge 3 cents for it, promote your third book in that one and charge 99 cents for it…”  etc. etc. etc. ad infinitum.

Most writers hate marketing and sales and suck at it, and it takes them away from writing. But neglect the pitchman job and your beautiful book sits there sadly year after year with zero sales just waiting like a puppy in the pound, pleading for someone to adopt it. The hope is that some big publishing mogul will see your book, fall in love with it just as you did, and give you a contract, take it to the top of the bestseller lists, and finally you can move to the Oregon Coast with your dog and your laptop and make millions writing your books, essays and short stories. But like thousands of writers and actors and painters, you work at Starbucks or Target and write on the side waiting for your big break.

But hold on. Let’s look out of the eyeballs of readers and publishers for a moment. How do they choose which books to buy or publish? Most often they stick with their favorite authors, so new writers like you and me seldom get a glance.

A few years ago, a guy named Ali Albazaz saw those same problems and had an idea. What if books could be put on a website and readers could check them out for free? The ones readers thought good would be read, the half-good would be half read and the bad would be quickly dropped. The site would look for “reader engagement” and the books that couldn’t be put down would be picked up and published by the company. Rather than a subjective evaluation by one “expert” the readers would, in a sense, crowdsource the book’s “goodness” and the good books would rise to the top and their writers receive a publishing contract.

Albazaz’s idea resulted in a publishing website called Inkitt. I have no investment in Inkitt but I do have a book there Called The Biscuit Tin, a story about the Holocaust. I aim to find out whether it engages readers or not, and I’ll let you know!

4 Comments

Kim Stanley Robinson to Keynote Local Author Event at Sacramento Public Library

Kim Stanley Robinson

Kim Stanley Robinson

Sacramento – the “Farm to Fork” capital for home-grown produce, will host home-grown authors on Sunday April 10 from noon to three at the Sacramento Public Library. This “Inkling to Ink,” event booked nearly 50 local authors including a keynote by Hugo- and Nebula-Award winner  Kim Stanley Robinson. The event is free but pre-registration is required to attend the keynote. More information is available on the Sacramento Public Library Website.

No Comments

“Courage” Says Smokler at Sacramento Writers’ Meeting

I joined the Sacramento Branch of the California Writers Club and attended their “3rd Saturday” lunch today. The speaker, Kevin Smokler, author of Practical Classics: 50 Reasons to Reread 50 Books You Haven’t Touched Since High School talked about courage in writing, beginning with the courage to dream big, and “think small” in order to plan and work toward achievable objectives that lead to the goal. Other courages included the courage to face up to criticism or setbacks and to believe in and develop an abundance of opportunities when one opportunity closes, the courage to be open to others and to be a team player, and the courage to learn from your experiences, continue to strive to be better and learn the business. Smokler used examples from his own experiences and got an enthusiastic reception from the 20 or so writers in attendance.

During the question period, I told Smokler that I have self-published five books and asked if that would be a strike against me if I attempted to break into the traditional publishing world. He said it would be a mark in my favor if I did that and also did all the work necessary to sell 5,000 books. Ouch! Makes sense, but I’ve got a lot of “thinking small” to do yet to get there.

Check out the Club’s website for upcoming events, including open mike nights, luncheons and networking.

 

1 Comment

Writer’s Conferences: From Haystack to Walter Mitty

Haystack Rock Cannon Beach 2012

Haystack Rock, Cannon Beach, Oregon.

I have some vivid memories of my first writer’s conference in 1975. I had just returned from a teaching gig in Micronesia, and , unemployed, settled into a cheap apartment in Northwest Portland, Oregon. I had a typewriter, a chair, a table, bicycle and bed, and the bathroom was down the hall. The bathtub was used by several residents to wash dishes, so sometimes the bathtub ring was comprised of spaghetti sauce. That was what I thought a writer’s life would be like, what it was supposed to be like.

I read about a writer’s conference out at the Oregon coast, called Haystack, a Summer Session in the Arts, sponsored by Portland State University. I scraped together some cash and hit the road – on my 10-speed with camping gear and typewriter. It was a blast! We met with instructors and other writers in the morning at the Cannon Beach Grade School, then wrote in the afternoons. The instructors were writers themselves, not college professors, and I discovered I had to unlearn a lot of what I was taught in college.

I took a class from Eloise Jarvis McGraw and during the class she mentioned that her first published book was Sawdust in his Shoes, about a boy who runs away and joins the circus. I was electrified! In first grade in a little logging camp in Oregon, the teacher read us chapters from “Sawdust in his Shoes,” each afternoon, and here I was actually meeting the author of that book. So I learned that authors were real people, which was a surprise to me for some reason. And she made a good living as a writer and later when I joined her writing group, I discovered she lived in a beautiful house in Lake Oswego and drove a Mercedes. I was confused.

What happened to the drafty garret, the poverty, the drunkenness that was the mark of a “real” writer — at least the real writer as imagined by 1960s-era college professors? One college writing instructor gave us examples of how drunkenness and drugs “elevated writing far beyond the reach of sobriety.” And yet Eloise was a successful writer who lived in a nice house, had a wonderful family, seemed quite sober and businesslike, and took time out of her busy schedule to help beginning writers.

And there were more realizations to come. The spark plug of Haystack’s writing program was Don James, a 70-something professional writer. He’d come from the copper mining country of Montana, and wrote under five different pen names. He wrote ads and books, and magazine stories. To impoverished writers needing to make copies of manuscripts (this was the 70s, remember) he told us we could “refresh” carbon paper by baking it in an oven. Just like new! Here was a pro writer who had been in the trenches and knew what it was like to struggle, but his goal for us was big money and a movie contract.

I had been an English major in college and was still trying to write for a literary market – the peak of excellence was the Northwest Review – and Don tried to turn me to the dark side – the commercial marketplace scorned and denigrated by the literary denizens of the University of Oregon.

Don had a very different way of handling students. In college, you’d read your work aloud, and then the rest of the class would tear it to shreds, with witty putdowns and clever observations. Don had worked as a newspaper copy chief and he approached writers as a copy chief. He was the only one who would criticize work. His purpose was to help correct weak areas while encouraging the writer. And he did a very good job of that.

He scoffed at the academic writers, because they wrote for literary journals with a few hundred subscribers, not for the broad public. He had us go to the Cannon Beach bookstore and look at the bestsellers. “Read the first paragraph,” he said, “and see what you think.” Jaws and Shogun proved his point. Shogun became my all-time favorite novel, and historical fiction fascinates me to this day. Imagine weaving together fictional characters with historical fact, in a sort of time machine. The writer can go back and change the past, make it personal, make it his own creation. He gave us assignments as an editor would, then turned us loose to write whatever we wanted.

The “Soggy Doggie” hot dog cookout – so called because it usually rained –was held on the beach each Wednesday. We shared the beach with students learning raku, and our conversations always included wine, and writing and woodsmoke and women and on uncloudy occasions, the sunset on the ocean, Haystack Rock in silhouette.

I remember walking through Cannon Beach in the fog, the smell of lumberyard cedar, everything muffled, wrapped in the writing life and the Oregon coast, and I wanted to live the rest of my life as a writer. Life was so very good. But I had to return to Portland, get a job, earn a living, etc. etc. I did look up Don at his office in Portland, in the Dekum building, and kept in touch with him over the years. And I invited Eloise’s writing group to meet at the Delphian School in Sheridan, Ore. As writers, they were very interested in Study Tech, and it went very well.

There was a lot of life in Don James, a lot of humor and passion and writing. He exemplified the writing life for me, a vitality and curiosity about existence. He told me I was already a writer. All I needed to do was make some money at it.

Don James Instruct

Critique of one of my short stories by Don James, June 1975.

He had hopes for me, he said, and he thought that one day I might make it. But I had a lot of work to do. I attended for several years, but when I returned a decade later, Haystack had fallen into the hands of the academics, There were some excellent writers there, and I took a class from Ursula Hegi, but Don and Eloise were no longer connected with it and I was disappointed. And today, I am still working on throwing off the academic-literary-quarterly writing style and fully embracing the business of writing which Don outlined so well.

Well, now that I’m not working a 9 to 5, and since I am doing my own writing, I began to yearn for those summers writing on the beach. I started checking around for writing conferences. I get a newsletter from Willamette Writers and checked out their summer conference, as well as conferences around California and so on. But they can be very expensive, although now most offer a chance to pitch to agents and publishers.

And then I ran across a conference in Iceland! I’ve always wanted to go to Iceland, and to go to a writing conference there would be fascinating. The Walter Mitty movie rekindled my interest in Iceland and Greenland, and here was a chance to go. Will I? The story is yet to be written.

2 Comments

Success With a Book Landing Page

Last month, I got some data on the essentials of a book landing page.  Now I’m building a landing page for one of my earlier books, Medicine Dreams, and during the process, I had some nice realizations.

I discovered that the little Canon printer I bought new for $29 (the cheapest I could find at Walmart) can scan as well as print, so I scanned a couple of my parent’s old logging camp photos and put them on the page. It worked great, and I got lots more detail out of the old black-and-white photos The landing page is still pretty rough, but I’m pleased with what I have so far. (If you want to see a kid ready for a snowball fight, check out the snow picture. That’s me in the black hat. WordPress allows you to click on a photo to get a magnified view.)

I also had to dive into the guts of WordPress to figure out how to link the landing page to the front page of my website. Julie Gallaher, my sister-in-law, took my first clumsy attempt at building a WordPress website and spiffed it up, so she knows how to do this stuff, but it took me a good hour or more of stumbling through the menus (themes/customize/widgets/main sidebar/text) to figure out how to find the link in the database and change it. I know a little html from my former job at e.Republic, but I was still crossing my fingers when finished and went to the website to see if what I did worked. Luckily it did!

So I have a basic landing page for Medicine Dreams now, and will continue adding the other elements. I’ve always found that it’s harder to write interesting descriptions of books than it is to write the books themselves, I think, because when writing a book you are on the ground, surrounded by details, and when writing a description you hover at 5,000 feet trying to give a broad picture, and that loses some of the intensity of the book.

No Comments

Eight Essentials of an Effective Book Landing Page

Cover Preview HalfIf you are a writer who doesn’t like marketing and selling your books, you are going to hate this. After all, you’ve spent months or years writing your book and polishing it, got little or no response from agents or publishers and so you said “to hell with it, I’m going to publish it myself.” So now you are ready to launch it on Amazon, Barnes & Noble or Indiebound. But launching a self-published book on Amazon is like dropping your child into the ocean — it just disappears without a splash. Your book/child needs a brightly colored life raft, a beacon to attract rescuers, and an army of searchers looking for it. In the self-publishing world, there are some things you can do to promote your book, attract attention and help make your launch successful.

One way to keep your new book afloat and get it noticed is by building an effective landing page – a Web page devoted to your book. But to be truly effective, a landing page needs eight different features, and to find out what those are, I attended a webinar yesterday, titledWhat Every Indie Author Needs to Know About Book Landing Pages,” presented by Joel Friedlander and a team from Booklaunch.io.

You can check out the video link above for the complete presentation, but here’s a quick summary of my notes from the webinar.

Book Cover: First impressions matter. A strong cover establishes as serious offer. The most dominant feature of a landing page is the book cover. It must capture attention instantly.

Headline Copy: Headline copy should capture the visitor’s attention for the next 3 to 5 seconds with a “clear, concise and confident communication” about “What’s in it for the reader?” For a fiction book, that means why your characters and plot are captivating and a must-read. Invoke curiosity, tantalize and leave them wanting more. Drive them further down the landing page.

Call to Action: Don’t go on hoping they will continue reading, provide an immediate call to action – most often an opportunity to buy your book. Purchases are impulse driven. Ebooks, and self-published books are inexpensive and low-risk purchases. Provide a button that is high-contrast where your reader can purchase the book.

Book Trailer Video: Authors are now building movie-type trailers for their books. Here’s an example.

Self-Identifiable Bio: Who are you as the author? When you write your bio make sure you talk about who you are. People buy from people they know and like. Be personal and let people into your world. Provide contact info, email and social network links. Don’t hold off your readers. Be human. Readers want to follow the author and engage in conversation.

Sneak Peek: Give readers a gift, the first chapter or two, or give a chapter that didn’t make it into the final version. People want to finish things they start. Give readers something they can bite into.

Endorsements: Have reviews and endorsements ready before you launch, as they elevate the value. Get people who reviewed your early drafts, etc. to write reviews that you can have ready at launch, and have as many good reviews as possible.

The Network Effect: Allow readers to share their interest in your book. Empower the reader to share the good word. Let readers share in an outward way, make it easy to link to your landing page. Book clubs have congregated around books for a long time. Now in online world, allow readers to do the same via social networking. It is word of mouth.

I’m not an expert on landing pages, and I took the webinar to find out what I needed to do. You may notice that my book link goes to an Amazon.com’s author page, which is OK for now, but I’m going to start building some landing pages and put this data into use. Let me know if you are doing something similar, I’d like to talk over what you’ve discovered.

No Comments